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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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11 Quick Tips to Get More Value out of Your Board

Both Sides of the Table

Yesterday I wrote a blog post about what the role of a board actually is. I can’t change who your board members are so let me offer some thoughts on how to make your interactions with your board more productive. Your goal should be to have discussions with your board.

Tips 212
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Be Careful not to be Penny Wise, Pound Foolish

Both Sides of the Table

Justyn Howard, founder of Sprout Social has a blog post that he’s written about his experiences of migrating from scrappy tools to more efficient ones (i.e. So when I attended the Fortune CEO conference in Paris I stayed at the venue: George V (The Four Seasons) without much thought. Penny wise, pound foolish. I Love Scrappy.

Startup 333
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Track the Ten Elements of Value for Your Venture

Startup Professionals Musings

One useful technique for keeping your eyes focused on what really matters is Cayenne Consulting’s Venture Value Scorecard™. The Venture Value Scorecard is a one-page summary of your company’s achievements and assets: the factors that contribute to the value of your organization.

.Net 89
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Turns out everybody likes to produce content and take part in the “conversation.&# Massive uptake of user-generated content including blogs (e.g. People rightly recognize that comments on blogs are just a form of a stream and thus the growth of open commenting platforms like Disqus and IntenseDebate. Then came blogs.

Ideas 286
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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

Developments Blog. Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Find Your Home Value. » More.