Both Sides of the Table

APRIL 30, 2011

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. As evidenced by the eye-tracking studies – they will remain in the stream.

Advertising 352

Advertising Media Social Media Screening 352

Both Sides of the Table

APRIL 13, 2011

Brad on blogging. How did you start blogging? “My My initial desire to blog came from something that’s always been my approach to investing – I’m a nerd and I love to play with the technology and part of my approach has really been to understand things both at a user level and at a reasonably deep tentacle level.

Venture Capital 288

Venture Capital Startup Technical Review Software Review 288

Both Sides of the Table

MAY 13, 2018

In any event this is a “screening meeting” or as I’ve called on my graphics an “introduction” to the firm. This goes into the heart of my controversial blog post (coming soon! Come back to this blog over the next 2 weeks and I’ll explain. The first meeting is usually with 1–2 people within the VC firm.

Venture Capital 332

Venture Capital Funding Startup Sales 332