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So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. If you don’t know WHY you’re adding features don’t do it just because you have a developmentteam.
I recently read this anecdote in the press (withholding company name because I actually really love the concept). I loved the quote so much I wrote an entire blog post on the topic. I had my sales teams telling me we needed certain features to be competitive. I had been part of large, multidisciplinary teams.
No rule is ever absolute no matter how it sounds when one writes a blog. I learned how to get press coverage when we were no longer “hot.&# I learned how to manage costs effectively. I learned how to do a pipeline review with sales people without getting bullshitted to. They come in the form of personal references.
Relinquish Press Release Capabilities. Guard against a preclusion that would deny you from utilizing the IP developed during the course of executing the agreement. Craft terms which ensure you will not beholden to the BDC with respect to your ability to subsequently deploy and profit from jointly developed technology.
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