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Why Your Marketing Campaign Sucks

Both Sides of the Table

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Here’s what’s going through his/her head: Is this story “newsworthy” or am I being asked to publish a press release? ” Can you imagine that ever getting inches in the press?

Marketing 389
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Doing the Right Thing > Doing Things Right

Both Sides of the Table

Here’s how it goes: You have a business development group with two people. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc.

Activity 164
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

Here’s how it goes: You have a business development group with two people. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Let me give you an example.

Startup 323
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Guerilla Marketing, Brad Feld Style

InfoChachkie

<iframe width="560" height="315" src="[link] frameborder="0" allowfullscreen></iframe> The catalyst for Brad’s evolving view of marketing was THIS blog entry by Chris Moody in which he pointed out that much of Foundry Group’s thought leadership efforts are essentially a form of guerilla marketing.

Marketing 233
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). But don’t let this information get out into the general press and don’t market more than a few months out. I talked about that in detail on this post about how to blog as a startup.

Marketing 380
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5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Huge news: Millions of PHP developers can now build mobile apps for iOS and Android — in PHP. Developers. While real estate and tourism continue to be strong economic drivers, there is also a thriving business climate developing life-changing technologies. blog comments powered by Disqus. Skip to secondary content.

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Top 30 Startup Posts in June 2010

SoCal CTO

" 8 Questions to Ask When Interviewing at a Startup - Instigator Blog , June 18, 2010 Job interviews are meant to be conversations. Don Norman at Business of Software 2009 - Business of Software Blog , June 21, 2010 Imagine you’re on the first slide of your powerpoint presentation and want to move to the next slide. Guess what?

Startup 175