Both Sides of the Table

MARCH 14, 2013

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Here’s what’s going through his/her head: Is this story “newsworthy” or am I being asked to publish a press release? ” Can you imagine that ever getting inches in the press?

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

FEBRUARY 20, 2017

Here’s how it goes: You have a business development group with two people. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results.

Activity 164

Activity Conference Press Case Study 164

Both Sides of the Table

JULY 14, 2010

Here’s how it goes: You have a business development group with two people. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). But don’t let this information get out into the general press and don’t market more than a few months out. You’re reading their press releases or blog posts. You don’t.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

SEPTEMBER 14, 2010

Remember that you’ll be investing against people who have worked on the Google algorithm and REALLY know what drives SEO. I know you have good knowledge of how the Internet is developing and have good intuition of what drives viral adoption, what local services are needed, what API’s need to be developed, etc. Domain Knowledge.

Invest 288

Invest Angel Web 2.0 SEO 288

InfoChachkie

JULY 23, 2012

Brad proudly described how the company successfully used thought leadership marketing to seed a marketplace in which companies can outsource their SEO campaigns to a legion of independent, third-party “optimizers.” We have never done a press release.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

MAY 15, 2010

The following was available: “I kept hearing about startups that raised VC funding, but which hadn’t filed Form Ds (nor issued a press release). AdReady – Develops software tools and management platform that assists content publishers and ad agencies with the creation of display ads. I’d link to it but it’s behind a paywall.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285