enchantment 
InfoChachkie
APRIL 25, 2011
Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment. Unfortunately, most business books do not offer entrepreneurs an adequate payoff. However, Guy Kawasaki’s latest book, Enchantment: The Art of Changing Hearts, Minds and Actions ( Enchantment ) is an exception.
Startup Professionals Musings
JULY 8, 2014
Enchant your customers. According to Guy Kawasaki, enchanted customers elevate your brand, like advocating a good cause. Being a brand entrepreneur, both for you personally as well as your business, requires learning, and is an ever-changing art without easy formulas. brand business entrepreneur personality startup'
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Startup Professionals Musings
JUNE 16, 2023
Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of influence and pull technology. Here are his key recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content.
Startup Professionals Musings
SEPTEMBER 19, 2020
Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content.
Startup Professionals Musings
MARCH 14, 2011
Guy Kawasaki, in his new book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content. Refresh it often.
Startup Professionals Musings
OCTOBER 30, 2016
Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content.
Startup Professionals Musings
NOVEMBER 28, 2018
Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content.
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