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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. If you’re not in the mood for a personal essay as an example of personal brand management you might want to wait for my next post.

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6 Ways To Make You An Entrepreneur Before The Product

Startup Professionals Musings

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. In fact, some totally avoid it, assuming their product or solution will speak for itself later.

Product 127
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Most people totally advise against stealth. I think a great example right now is turntable.fm. Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. I talked about that in detail on this post about how to blog as a startup. Don’t do this.

Marketing 380
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How to Handle a VC Presentation with No Deck

Both Sides of the Table

I wrote the summary notes in this blog post. I would argue that this mostly consists of consumer Internet companies (although not exclusively) and it is predominantly early-stage people who are product gurus and have a mildly technical bend to them. And did I really just try to drop an SAT word into my blog post?

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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

I wrote this conundrum and the need to take charge of how the market define your skills in my much-read blog post on “ personal branding.” ” My friend Ian Sigelow wrote about this last week and advised people not to take on this kind of job. Nobody sees you as a CEO since you’ve never been one?

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Tech Giants’ Partnership To Explore Ethics, Societal Impacts of AI

Xconomy

Each company is investing untold billions of dollars in developing AI technologies, betting on a future defined by computer systems that can perceive, reason, advise, and decide. You had the sense that there was some legal review going on about the implications of the words for business, for example,” he says.

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Think about Performance Before Building a Web Application

TechEmpower

Often this situation is characterized as a “good problem to have” until you’re the technical person who needs to solve the problem—and quickly. We don’t know just how often this occurs, but judging from the calls we get there are lots of anecdotal examples. Examples would be intranet or special-purpose B2B applications.

Web 200