Startup Professionals Musings

OCTOBER 20, 2013

But startups need to remember that even zero paid media doesn’t mean that marketing is free. They advocate investing in their new framework, where the Z.E.R.O. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs.

Media 101

Media Marketing Startup Framework 101

SoCal CTO

JUNE 9, 2010

Continuing my series of posts that I’ve been collecting that live at the intersection of Startups and being a Startup CTO : Startup CTO Top 30 Posts for April 16 Great Startup Posts from March here are the top posts from May 2010. You could just outspend. It is to out friend. Enjoyed this post? Disruptive. We get it!

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. More important than finding a community, is creating one, with your blog and other social media engagement. Create an action plan with metrics.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. The challenge is where to put those limited resources of every startup, to get the biggest return for your investment. Simplification starts with a strategy to filter all initiatives.

Marketing 58

Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

JANUARY 23, 2015

But startups need to remember that even zero paid media doesn’t mean that marketing is free. They advocate investing in their new framework, where the Z.E.R.O. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

MAY 4, 2016

In my view, starting a new business has never been easier, and according to reports from the Kaufmann Foundation , the numbers are finally here to show it. The number of startups rose in 2015 for the first time in five years, with the largest year-over-year increase in two decades. Establishing your brand with interactive social media.

Startup 61

Startup Social Media News Tool 61

Both Sides of the Table

MARCH 6, 2015

I was out to raise my first seed money in my second startup of $500,000. Neither did Y Combinator, 500 Startups, TechStars, Amplify, Mucker and countless others. And importantly they play an important role in helping to introduce you to the right A-round VC based on your startup type. It is, of course, a very recent phenomenon.

Venture Capital 150

Venture Capital Startup Invest Cloud Computing 150

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 91

Social Media Media Metrics SEO 91

TechEmpower

FEBRUARY 13, 2013

Focusing on the metrics that ultimately drive the business, often the bottom line, has provided a reality check, a counter-weight to the desire to consume all new technologies. Yes, making the same decision several hundreds of times throughout a project adds up to measurable additional time. It's a fun and funny business to be in.

Web 200

Web Platform Technology JavaScript 200

SoCal CTO

FEBRUARY 13, 2013

I promised to do this post as a follow-up to the session to provide additional links and information. Purpose of an MVP and Defining the Right MVP I've really not talked as much about this in my blog even though its hugely important. The real reason to build an MVP is to do early tests of key Startup Metrics for the business.

Technical Review 338

Technical Review CTO Hire CTO Coach Software Review 338

SoCal CTO

APRIL 28, 2014

So I promised that I would provide a follow-up after the session. This is that follow-up and hopefully it’s useful to people outside of the session as well. Challenges I started by asking the founders in the room to tell me some of the challenges they have working with developers. Have they considered everything?

Develop 280

Develop Development CTO Coach CTO Hire 280