Blogging Funding SEM Startup 
Startup Professionals Musings
DECEMBER 5, 2021
Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. That’s a double death wish.
Both Sides of the Table
JUNE 27, 2011
I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).
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Startup Professionals Musings
MARCH 16, 2014
It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Get exposure for your expertise. Marty Zwilling.
Startup Professionals Musings
FEBRUARY 24, 2019
Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. That’s a double death wish.
Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. So if you’re able to raise easily no problem.
Both Sides of the Table
JULY 14, 2010
Yesterday I wrote a post about top-down versus bottom-up thinking. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Tags: Start-up Advice.
Startup Professionals Musings
JANUARY 17, 2013
It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Get exposure for your expertise.
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