From the Venture Trenches
APRIL 1, 2013
Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.
SoCal CTO
MAY 15, 2009
Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Corporations increasingly see social media as a key PR, communications and marketing medium.
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From the Venture Trenches
APRIL 1, 2013
Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.
TechCrunch LA
NOVEMBER 4, 2019
First it was street-style photography, then came the launch of her popular fashion blog WeWoreWhat. Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. Danielle Bernstein is just 27 years old, but she’s been running her own business for 10 years.
SoCal Delicious
OCTOBER 8, 2012
Developments Blog. There is a feeling that techies are the new celebrities," says Eric Kuhn, an agent who heads the social-media department at United Talent Agency. These days, there are more Internet guys at the Vanity Fair Oscar party than traditional media players.". Loading… Real Estate. » More. Real Estate.
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