Remove Blogging Remove Information Remove SEM
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. When I first started blogging Digg was still at its peak. Rebelling is simply a form of snobbery. So What is This Underbelly of Which You Speak?

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well. I talked about that in detail on this post about how to blog as a startup.

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The Case for In-Stream Advertising

Both Sides of the Table

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. When Brad Feld lists a book on his blog with an affiliate link that he monetizes is that wrong? Should affiliate links to Amazon be acceptable in a blog but not in Twitter or Facebook?

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. I first discovered it from Dharmesh Shah’s blog OnStartups.

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Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. Develop viral content. Seed viral activity.

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. Develop viral content. Seed viral activity.

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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. Develop viral content. Seed viral activity.