Blogging Marketing SaaS Software Review 
InfoChachkie
MARCH 16, 2016
In the early 2000’s, SaaS was a nascent concept and most companies were reticent to rent software. In addition to not understanding the pricing model, most of the techies who controlled the purchasing decision believed that software that resided outside of their firewalls was not secure. Car Door Slam Features. Share and Enjoy.
SoCal CTO
AUGUST 3, 2010
5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 I just reviewed several hundred startup pitches for Capital Factory. So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. 10 Blogging Tips. Not that I blame you! Here’s why.
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Both Sides of the Table
APRIL 26, 2016
In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. The first mistake that mostly only rookies make is to measure the CAC by looking at the attributable marketing costs of acquiring a user.
Both Sides of the Table
JANUARY 6, 2014
Reviewing financial & operational performance. By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. how to market our products and company.
Both Sides of the Table
SEPTEMBER 28, 2014
I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. Profitability.
InfoChachkie
APRIL 28, 2011
Perhaps in part due to its dominant market share, WebEx adopted telecom-style pricing, which effectively penalized their users. In each case, they successfully migrated their go-to-market strategies to one based on long-term sustainability. WebEx was the early leader in web meetings. Arbitrage Is Fleeting. Scaling Right.
Both Sides of the Table
JUNE 18, 2015
There’s too much PR and too many tech blogs and too many newsletters and aggregators and Twitter summarizers to even try to catch everything that’s going on and equally there’s so much noise that it becomes harder to be heard. I often tell people that in some ways it’s easier to build great companies in down markets.
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