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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. When I first started blogging Digg was still at its peak. Rebelling is simply a form of snobbery.

Marketing 379
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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Since the late 1980’s, opportunities for children to run their own businesses have been supplanted episodic fundraisers in which children are asked to sell a variety of over-priced items, such as wrapping paper, community coupon books, candy, etc. He is also the author of an award-winning entrepreneurial blog infoChachkie.com.

Web 2.0 222
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

If you acquire 10 customers a month at $100 per customer and this scales to 100 customers at the same price you may make assumptions about 1,000 customers that don’t hold. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. That is what finances rapid growth.

Metrics 150
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Ideally, such ads should clearly articulate the value proposition including the price.

Customer 164
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

We discussed in the video why they don’t price this money but give it as convertible debt) they don’t make announcements to the market. I first discovered it from Dharmesh Shah’s blog OnStartups. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. Short answer: no.