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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology.

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. I love how transparently Danielle lives her startup (& encourages other to join in) because it provides much needed transparency to other startups. Let’s set up a framework. Profitability.

Startup 383
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How to Handle a VC Presentation with No Deck

Both Sides of the Table

I recently filmed a show for This Week in Venture Capital in which I talked about how to prepare for a VC meeting: whom you’ll meet, who should attend from your side, what materials you should bring and how you should run the meeting. I wrote the summary notes in this blog post. Can you just show up without one?

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Three Words Entrepreneurs (and VC’s) Should Take to Heart

Both Sides of the Table

She started with a story — a parable — as Jewish people are wont to do. You should be asking yourself … how could two boys go down the chimney and one ended up dirty and the other ended up clean?!’ Learning comes from starting with a point-of-view that says, “I don’t know.”

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Most people totally advise against stealth. Also be careful about VCs. “ We need to learn from doing, by trial-and-error.

Marketing 380
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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

I wrote this conundrum and the need to take charge of how the market define your skills in my much-read blog post on “ personal branding.” Of course you could start your own company. But not everybody has the right skills to build a highly successful and valuable startup from scratch.

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Most Common Early Start-up Mistakes

Both Sides of the Table

This is part of my ongoing series “ Start-up Lessons. &# If you want to subscribe to my RSS feed please click here or to get my blog by email click here. Imagine you pour 5 years of your life into your next gig and it starts to become successful. Starting with 25% is even harder.

Startup 365