The Future of Advertising will be Integrated
Both Sides of the Table
APRIL 30, 2011
They first started in 1994 and are therefore almost as old as the Web itself. And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. I’m sure it probably resonants with how most of you read the web. Give people massive price increases on most media and they’ll abandon it.
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