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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

It conjures up a range of emotions anytime I’ve privately expressed my opinion to thought leaders in our industry that I believe it is one of the most innovative companies in digital media. Some, of course, agree with me that BuzzFeed has been and continues to be the gold standard innovator in digital media to emulate.

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Render Media: Creating A Digital Publisher In The Social Age

socalTECH

Los Angeles-based Render Media (www.rndr.com), which is creating a publisher geared at the social world, social channels, and sharing. We caught up with co-founder and CEO Vic Belonogoff to learn more about Render Media, whose flagship site is Opposing Views. Tell us about Render Media? Demand Media made a business out of that.

Media 100
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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. We believe that the structural industry changes will continue to create big opportunities for technology firms that enable the changes in media consumption for television, radio, inbound calls, online & social media.

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Why Most Online Video Companies Will Fail

Both Sides of the Table

So my advice to many is to study online companies that understand how to use technology for audience development, engagement, viral distribution and subscriptions. Usually I tell them to study Upworthy & Buzzfeed. They want to be media companies that use the Internet rather than tech companies that distribute video.

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