The Future of Advertising will be Integrated
Both Sides of the Table
APRIL 30, 2011
And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Give people massive price increases on most media and they’ll abandon it. As evidenced by the eye-tracking studies – they will remain in the stream. Nowadays banner ads get on average 0.2% Holy Shiitake !
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