The Future of Advertising will be Integrated
Both Sides of the Table
APRIL 30, 2011
And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. As evidenced by the eye-tracking studies – they will remain in the stream. There is a whole industry being spawned in the Internet video world and especially in the integration of devices (second screen TVs) and the TV experience.
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