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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

Importantly, make sure that you retain IP rights to your custom work which needs to be part of the engagement contract. If not specified in contract you might find yourself with future litigation over IP. At a minimum co-ownership of the IP. Integrate PS Work Into Sales & Marketing Processes. So how much PS is too much?

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper.

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Top 120 Startup Posts for 2010

SoCal CTO

First Principles. Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. -

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