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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. Think about venture capital. But if you were going to start a venture capital fund today, you’d want to stand out. First Round Capital – No prizes for guessing what kind of firm they set out to build. But consider the following: 1.

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Want to Start a Technology Company in LA?

Both Sides of the Table

Funding is different – In Silicon Valley you have mega venture capital funds and many of them. LA generally doesn’t have an appetite for this kind of investment at early stages. Douglas Merrill, the former CIO of Google, is building his next company in LA. Summary – there is a lot of talent here.

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