Some Thoughts on Branding Startups and Communities
Both Sides of the Table
APRIL 17, 2012
ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. You could argue that choosing the name “first round” paints them into a corner in case they want to ever do a late stage fund, but I suspect they named it FRC precisely because they wanted to excel at early-stage investing.
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