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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. You could argue that choosing the name “first round” paints them into a corner in case they want to ever do a late stage fund, but I suspect they named it FRC precisely because they wanted to excel at early-stage investing.

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Want to Start a Technology Company in LA?

Both Sides of the Table

We have many seasoned entrepreneurs who have built successful companies here and made a lot of money for investors and themselves. LA generally doesn’t have an appetite for this kind of investment at early stages. Entrepreneurs in LA spend a lot of time commuting up to the Valley. LA investors are more pragmatic.

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