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MediaTrust Gets $3M

socalTECH

The funding will go towards its Performance Exchange (MPTX) product, a real-time, CPC advertising exchange. Los Angeles-based MediaTrust , which develops an online advertising and marketing platform, announced Thursday that it has raised $3M in a new funding round. According to the firm, the round was led by Ropart Asset Management Funds.

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Interview with Noah Auerhahn, Extrabux

socalTECH

We wrote up a business plan, and won a USC business plan competition, which allowed us to get funding from the University and raise venture capital we needed to begin development on the plan. If you look at all the other guys, they're all about moving traffic, buying traffic at the lowest CPC, and selling it at the highest CPC.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly. billion in venture capital to LA’s technology startups and 2014 will shatter that figure. Both are massively funding other LA tech companies through what Fred Wilson once defined as “recycled capital.”

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How To Make Money Like Facebook With Online Ads

Startup Professionals Musings

When Facebook did it a few years ago, the company used more than $100 million in venture capital funding before it became profitable. For the advertiser, this is the cost-per-click (CPC) model. While you are doing all this work, of course, you need deep pockets to fund all your efforts, content and growing website hosting fees.

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Interview with Robert Flynn, Aggregage

socalTECH

The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. What is Aggregage? Roberty Flynn: We are building what we see as the next generation of business to business media. Robert Flynn: Yes.

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Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

We also raised fund for CPC advertising, which doubled sign-ups. LAGbook is funded with money realised from our advertising services, our website development company, our venture capital firm ( LAGbook Capital ), and our lovely Dad. Any partnership deals that have benefited you?