What The Heck Does “Traction” Really Mean To A VC?
InfoChachkie
OCTOBER 8, 2012
In some industries, lengthy pilot tests are required before an enterprise customer will sign a definitive purchase order. As noted in 6 Steps To Raising Venture Capital , as you accomplish your previously communicated milestones, send your target VCs a brief email update (think eye-candy graphics and charts, not dense text).
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