thrill-the-messenger 
InfoChachkie
MAY 9, 2011
If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Kiss of Death ConTraps. Entrepreneurs should never agree to the following provisions when negotiating with a BDC, no matter how lucrative the potential relationship. Allow the Other Side to Draft the Agreement. Deploy a Free Pilot. Give up Branding.
InfoChachkie
MAY 9, 2011
If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Kiss of Death ConTraps. Entrepreneurs should never agree to the following provisions when negotiating with a BDC, no matter how lucrative the potential relationship. Allow the Other Side to Draft the Agreement. Deploy a Free Pilot. Give up Branding.
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker. If Mr. Wanamaker had access to the Internet, his oft-repeated quote, would have never been uttered. In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs.
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