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Brand Affinity Technologies Raises $4.5M

socalTECH

The firm has previously raised funding from ad pepper media international, CGI Opportunity Fund, Fulcrum Venture Capital, Miramar Venture Partners, Newport Coast Investments, and RimLight Capital. as part of an ongoing, $7.0M funding round, according to a filing from the firm this week.

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Brand Affinity Technologies Raises $7.5M

socalTECH

BAT said the new round was led by Matthew Pritzker Company , and also included existing investors Miramar Venture Partners , Newport Coast Investments , RimLight, LLC, Fulcrum Venture Capital , and ad pepper media International. in a Series D funding round. READ MORE>>.

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Liquid Grids Gets Series A For Healthcare Marketing

socalTECH

According to Liquid Grids, the funding was led by Miramar Ditial Ventures. Liquid Grids is headed by Malcolm Bohm, and says it analyzes healthcare social media and helps identify "disease-specific personas" which it uses to shape multi channel advertising campaigns. Size of the round was not announced. READ MORE>>.

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Brand Affinity Technologies Ties With Los Angeles Angels

socalTECH

BAT is headed by Ryan and Chad Steelberg, and venture backed by Matthew Pritzker Company,Miramar Venture Partners, Newport Coast Investments, RimLight, LLC, Fulcrum Venture Capital, and ad pepper media International. READ MORE>>.

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Brand Affinity Technologies Gets $20M

socalTECH

The round was led by Miramar Venture Partners, and also included prior investors Newport Coast Investments, RimLight Capital, Fulcrum Venture Capital, and ad pepper media International. The two also founded AdForce (sold to CMGi) and 2CAN Media (sold to CMGi). READ MORE>>.

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Q3 Venture Investments For SoCal Total Around $1.0 Billion

socalTECH

Southern California venture totals for Q3 totaled around $1.0 billion in investments, according to the Q3 analysis of venture capital deals by socalTECH.com. Interestingly enough, that area of perpetual interest for the Los Angeles area--Content and Media--only garnered $10.68M in funding during the quarter.

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Shaking the MoneyTree

SoCal Tech Calendar

Please join LAVA, PricewaterhouseCoopers and a distinguished panel of industry experts and local VCs for their insights on the results of the Q2 2010 PricewaterhouseCoopers/National Venture Capital Association MoneyTree Report based on data from Thomson Reuters.