Capital Netflix SEM SEO 
Both Sides of the Table
MARCH 25, 2016
Marketing with long payback is precisely what requires venture capital. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. It would take 2 years to catch up but believe me they have the capital to do so. Market Structure.
InfoChachkie
DECEMBER 2, 2009
Such Search Engine Optimization (SEO) is modern-day snake oil. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. However, Search Engine Management (SEM) is not a “set and forget” exercise. In most cases, the advertiser only pays per valid registration obtained.
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