Both Sides of the Table
JULY 23, 2013
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It will affect your ability to get the right jobs and promotions as well as your ability to attract talent and capital.
Both Sides of the Table
SEPTEMBER 28, 2014
There are many times when being overly capitalized before you’re ready is a negative. We’re going to start aggressively spend money on marketing our product. Plus, most early-stage M&A fails so this isn’t likely a good use of capital for a young company). We want a strong balance sheet (um, ok.
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socalTECH
OCTOBER 24, 2011
If you're familiar with YCombinator or TechStars, you know that companies also get access to a deep network of top tier mentors and advisors, who help them with a variety of things, such as product marketing, go-to-market, and funding. We're providing seed funding, office space, and put them through a three month, structured program.
Startup Professionals Musings
APRIL 1, 2019
Steve Jobs started his technical career creating circuit boards at Atari, before joining Steve Wozniak to build personal computers in his garage. I advise owners that they have to know when to give up a business, as well as when to buy one. Accept and capitalize on change.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. Most people totally advise against stealth.
Startup Professionals Musings
AUGUST 1, 2018
I made the jump myself from IBM several years ago, and now have a satisfying startup advising small businesses and mentoring entrepreneurs. Most technical people I know love to discuss and debate technology, but avoid business subjects, including finance and marketing, like the plague. Focus on customer value in every job.
Both Sides of the Table
JANUARY 13, 2011
I recently filmed a show for This Week in Venture Capital in which I talked about how to prepare for a VC meeting: whom you’ll meet, who should attend from your side, what materials you should bring and how you should run the meeting. I’m a product geek more than a spreadsheet ninja. That notes only told part of the story.
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