category cash-flow-management 
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category.
Both Sides of the Table
MAY 5, 2011
Who’s going to help you with improving your marketing / positioning to become a clear platform category leader like Twilio? When you think about the success that is Silicon Valley, the unfair advantage is not just the huge amounts of available venture capital. Who can get help get access to their capital?
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