Both Sides of the Table

APRIL 26, 2016

= profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). It’s funny how scarcity of capital can focus one’s mind. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.

Metrics 150

Metrics Startup SaaS Course 150

InfoChachkie

DECEMBER 2, 2009

Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. However, Search Engine Management (SEM) is not a “set and forget” exercise. However, you are only paid for ads that generate sales. Such actions include sales, trials, leads, downloads, etc.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Marketing with long payback is precisely what requires venture capital. billion in sales and thus controls less than 10% of the market.

Startup 150

Startup Marketing Study SEO 150