Startup Professionals Musings

SEPTEMBER 13, 2023

I like his summary of the challenges involved, real case studies, and especially his recommended building blocks to a culture of perpetual innovation in any company: Extract and instill a long-term vision in your team. Have each develop a personal transformation plan with your support.

Case Study 117

Case Study Outsource Development Outsource Custom 117

Both Sides of the Table

JUNE 22, 2015

A large, wireless carrier (AT&T) was willing to break it’s traditional rules in order to get access to innovation that it believed (correctly) would help it to sell more contracts and win more market share against its primary competitor (Verizon). Why Exclusivity Matters to Your Customers or Business Development Partners.

Outsource Development 150

Outsource Development Startup Custom Customer 150

Both Sides of the Table

MARCH 21, 2013

Importantly, make sure that you retain IP rights to your custom work which needs to be part of the engagement contract. If not specified in contract you might find yourself with future litigation over IP. At a minimum co-ownership of the IP. Integrate PS Work Into Sales & Marketing Processes. So how much PS is too much?

Software Review 321

Software Review Software Services Company 321

InfoChachkie

DECEMBER 2, 2009

Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. For instance, it does not make sense to develop an Affiliate Market presence until you have established an effective SEM campaign.

Custom 164

Custom Customer Advertising SEM 164

SoCal CTO

JANUARY 5, 2011

First Principles. Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. -

Startup 378

Startup Venture Capital Blogging CTO Coach 378