Remove beware-the-consultant
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. “I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker.

Customer 164