Case Study IP Sales Technical Review 
Both Sides of the Table
DECEMBER 17, 2013
One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. We will have to build (or buy) technology in this area.” It’s too strategic.
Both Sides of the Table
MARCH 21, 2013
So when I meet with GRP portfolio companies that do enterprise sales I try to emphasize the following: 1. In the Ad Tech world PS revenue often means providing “media services” as a value-add to using your product. Often your sales engineers can do the customizations without bugging the core eng team. configuration.
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