article thumbnail

Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.

Startup 304
article thumbnail

GRP Announces $200 Million Fund. Rebrands as Upfront Ventures

Both Sides of the Table

Let’s start with the fund. Second, we are announcing officially that we are moving our offices from Century City to Santa Monica. Santa Monica is the place where the highest concentration of early-stage startups are created if you consider also the contiguous geography of Venice Beach. What’s up with that?

Funding 343
article thumbnail

Want to Start a Technology Company in LA?

Both Sides of the Table

I was recently interviewed for an article that appeared in Fast Company titled, “ Why you should start a business in LA.&# If you’re interested in the topic it’s worth a read, but I thought I’d elaborate on the topic since it comes up all the time. LA investors are more pragmatic.

Company 290