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United Online's Classmates.com To Pay $9.5M In Settlement

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Online social networking site Classmates.com , which is a unit of Woodland Hills-based United Online , has agreed to pay $9.5M According to the class action settlement, Classmates.com will pay $3 in cash for every Classmates.com member who upgraded to "gold" membership after one of those promotional emails. READ MORE>>.

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United Online Buys schoolFeed

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Woodland Hills-based United Online said this morning that it has acquired schoolFeed , a startup developing a Facebook app which connects people via their high school graduating class. Financial terms of the deal were not disclosed.

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United Online Turns Down MemoryLane.com

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Woodland Hills-based United Online said Wednesday afternoon that has launched a new business, MemoryLane.com , focused on nostalgic content, folding its Classmates Online business into the new website. United Online said that Classmates Online will become Memory Lane, Inc.,

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

World-class education including Caltech, USC and UCLA. ReachLocal, founded by Zorik Gordon, publicly traded company helping small businesses across America use the Internet for marketing [Woodland Hills. Home of JPL (Jet Propulsion Laboratory), which helps put rockets into space. North of the 101].

Startup 304
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Interview with Ross Levinsohn, Velocity Interactive Group

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This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. Ross Levinsohn is a board member at FatTail and a venture capitalist at Velocity Interactive (www.velocityig.com), and headed up Fox Interactive Media's buy of MySpace.