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Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development.

Sales 346
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. I like the guidance from marketing coach David Newman’s classic book “ Do It! Be passionate about what you do, but develop a really strong plan, and a strong plan B too.

Marketing 141
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How I Got the Monkey Off My Back – Today Was a Good Day

Both Sides of the Table

I spent my first year developing proprietary deal flow and learning the business and then the Sept 2008 / Lehman Bros collapse / financial meltdown happened. Working with early-stage teams : coaching, mentoring, setting strategy, rolling up sleeves: 9/10. I become a venture capitalist in September 2007 – exactly 6.5 years ago.

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Why Your Startup Doesn’t Need a COO

Both Sides of the Table

They will often run all of the daily reports into them covering off for finance, sales, marketing, biz dev & HR. You can always spot these types because they can’t tell you what their revenue number for last month was or what their sales target is for next month. But ask yourself, what does a COO actually do?

Startup 325
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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. I like the guidance from marketing coach David Newman’s classic book “ Do It! Be passionate about what you do, but develop a really strong plan, and a strong plan B too.

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This is How Startups “Level Up” After Raising Money

Both Sides of the Table

The best ones bring in more executive leadership so you can appropriate allocate resources across sales, marketing, product, engineering and support. At the B-round great teams often hire their first business development person. You’re the coach, mentor, cheerleader. Objection Handling training.

Startup 381
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6 Pragmatic Marketing Tips To Ramp-Up Your Business

Startup Professionals Musings

In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. I like the guidance from marketing coach David Newman’s classic book “ Do It! Be passionate about what you do, but develop a really strong plan, and a strong plan B too.

Tips 75