Startup Professionals Musings
FEBRUARY 24, 2017
Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Use visibility and social media to pull clients in. They match individual customer preferences, whether it be voice, email, texting, or social media, to close deals.
Both Sides of the Table
JANUARY 6, 2014
Unless you’re SnapChat, Instagram or similar this is probably 3-5 years into your existence. As we’ve ramped up direct sales over the last few years our need to have relationships with the major media & advertising companies has become critical. In the Growth Years. We have also built out an amazing management team.
Both Sides of the Table
JUNE 8, 2014
I don’t need to tell you what else is LA … SnapChat, Whisper, Tinder. VCs generally have had an easy time fostering relationships with large ad agencies and media companies given how much our businesses have intersected over the past 20 years. All great communication companies. KickStarter? You also need marketing muscle.
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