Combining StitchFix and Instagram, FlipFit ushers in the next phase of social retail
TechCrunch LA
OCTOBER 23, 2019
“Fashion shopping has always been a social experience,” said Agha, co-founder and co-CEO of Flip, in a statement. “The decision for today’s shoppers to buy happens once they receive validation from friends and family, but e-commerce has made shopping very isolating. “ We met at a party. At midnight,” Ellman says.
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