TechCrunch LA

SEPTEMBER 7, 2021

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. At the time, it was doing Facebook media buying for e-commerce companies. What we’ve grown into is a one-stop shop for DTC e-commerce companies: We manage all the channels that a DTC brand needs.

Commerce 211

Commerce Content Marketing Startup 211

Tech.Co

NOVEMBER 28, 2022

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

Social Media 148

Social Media Startup Commerce News 148

Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. Digital commerce: infinite options for buying goods and services online. There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. For startups, this is an engagement opportunity worth billions of dollars.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

MAY 12, 2021

You can get started by visiting your local Chamber of Commerce and attending the next Consumer Electronics Show in Las Vegas. You won’t need the multiple follow-ups and time to close new sales. Use social media for marketing, not just feedback. Build a marketing plan with deliverables and metrics.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

JANUARY 6, 2021

Your focus for momentum could be sales, profitability, or number of customers, but trying to keep all possible parameters growing is simply not practical. It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

NOVEMBER 11, 2019

Virtual living: the rise and growing dominance of social media. Digital commerce: infinite options for buying goods and services online. There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. For startups, this is an engagement opportunity worth billions of dollars.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

JULY 22, 2019

Inbound marketing is all building two-way virtual relationships, which are the norm for today’s generation via social media, mobile apps, recommendations from “friends” and influencers, modern websites with customer-focused content, friendly forums, and chat bots. Implement marketing metrics based on inbound data.

Marketing 94

Marketing Social Media Technical Review Customer 94