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The Power Of Mouth To Mouth Marketing

InfoChachkie

Our goal was to have the conference participants wake up in their suites to a flyer stealthily placed under their doors in the middle of the night. I had no idea how I was going to slip the flyers under the doors of conference attendees. A conference bag had been hung on my door handle, and every other attendee''s door handle as well.

Marketing 239
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Entrepreneurs: Are You an Olympic Athlete or a Spectator?

InfoChachkie

The following guest post is from Laurie Barkman, Marketing Lead at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. The conference ends with the Champion Awards Dinner.

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How This Startup Kicked Oracle’s A$$

InfoChachkie

How did a small, open source software company from Finland capture billions in market share from Oracle? spread over three different companies (and) we brought it all together. Marten continues his story by describing the company's first major challenge. You must never let a big, fat American company do this to you.'

Oracle 229
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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.

Marketing 209
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Avoid Death By PowerPoint – Create Slides That Don’t Suck

InfoChachkie

If you are a startup seeking funding, convey your company's origins, your current status and your ideal exit. We were talking about an upcoming conference when he declared, "I hate PowerPoint. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

Slides 258
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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

I applied to hundreds of jobs: low-level VC roles, startups jobs, even to big tech companies. Big companies rejected me outright or gave me a courtesy interview before rejecting me. Here’s one possible explanation – Job titles in a startup mean something different than titles in a large company. Kanye West. Advisory Board.

Startup 191
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Has Facebook Achieved What AOL Could Have A Generation Ago?

Tech Zulu Event

If you don’t know, Instant Articles are Facebook’s new way to natively load articles within the app using an adapted RSS feed. Having an all-native interface that’s overlaid on top of the world-wide-web is the ultimate ambition for an internet company. Facebook opens up Instant Articles to all publishers.