Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Email marketing.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising.

Customer 146

Customer Custom Marketing Startup 146

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

AUGUST 17, 2018

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

APRIL 25, 2014

Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

AUGUST 6, 2016

Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

MARCH 16, 2014

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

Marketing 102

Marketing Funding Social Media SEM 102