Startups Stick with Organic vs Paid Search Results
Startup Professionals Musings
MARCH 23, 2013
Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA). Marty Zwilling.
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