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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This led to my investment in RingRevenue , a company that allows you to track phone calls the way people track clicks.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

” in 2014 the data seems pretty conclusive because LA has now become the fastest growing tech startup region by numbers of companies being started and those of us here have noticed this pace accelerating. They estimate that high-tech work contributes $108.3 billion dollars of regional GDP. But even this is changing. Yes, Google won.

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Interview with Tim Cadogan, OpenX

socalTECH

Tim is the former head of Yahoo's Global Advertising Marketplaces unit, overseeing Display, Search and Video, and was VP of Search at Overture. For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves.

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