Build Your Brand By Embracing Your Personality
Startup Professionals Musings
JULY 8, 2014
Customers buy from people, not from a company, at least at early startup stages. Next, do the same to brand your company. Enchant your customers. According to Guy Kawasaki, enchanted customers elevate your brand, like advocating a good cause. Investors tell me that they invest in people more than the idea.
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