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Demand Media Connects Users To Experts Via eHow Now

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Santa Monica-based Demand Media said this morning that it has launched a brand new effort on eHow , which will connect users with experts in one-on-one, online consultations. According to Demand Media, the new service includes more than 30 categories, and will provide users with real-time access via online chat or email response.

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eHow Targets Mom With Mothers Channel

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Santa Monica-based eHow , the online advice and information site owned by Demand Media, is targeting mothers with a new channel, the company said today. eHow said it has launched a new eHow Mom Channel , specifically designed to provide information to mothers. The channel actually launched in May.

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Demand Media To Change Name To Leaf Group

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Santa Monica-based Demand Media said on Friday that it will be changing its name, and will become Leaf Group Ltd. The company--which runs eHow, LIVESTRONG.com, Society6, and Saatchi Art--said it will officially change its name on Wednesday, November 9th, and will also make a corresponding symbol change on the NYSE, from DMD to LFGR.

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Demand Media Sees Steep Drop In Content Revenues, Cuts Staff

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Santa Monica-based Demand Media is continuing to see a steep drop in revenues from its content and media efforts, reporting Thursday afternoon that it had $15.9M in revenues from its Content & Media segments, compared with $33.6M The company said the drop came due to traffic declines to eHow and lower ad monetization yields.

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Demand Media Sees Steep Drop In Content Revenues

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Santa Monica-based Demand Media reported a steep drop in revenues for the last quarter, saying that it had $89.8M According to Demand Media, the drops were the result of a 24 percent decline in content and media revenue, which came despite a slight increase in traffic. demand media content traffic revenues' READ MORE>>.

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Demand Media Inks Major Deal With L'Oreal

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Santa Monica-based Demand Media is in a major partnership with L'Oreal USA , the two said this morning. According to the two companies, the two will develop custom content and media to help connect L'Oreal brands with women seeking personalized beauty solutions, via both typeF.com and eHow. READ MORE>>.

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Demand Media Shifts Ad Strategy

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Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. The company said the move will result in the elimination of its premium display salesforce. Terms of that deal were not announced. READ MORE>>.

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