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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. The company''s newsletter was initially created to share their entrepreneurial journey with their family and friends. A version of this article previously appeared on Inc.

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Ask the Career Expert: “Why Do I Need a Mentor?”

InfoChachkie

When I was 19 years old I contacted the then most powerful man in the entertainment industry to be my mentor: Michael Ovitz. Just look on their company website. No listing on the company website? Call the company and ask if they are taking interns or if any of the executives are looking to mentor. And it worked.

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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

Rather than hire the clichéd booth babes (which I have always found to be more than a bit sleazy), the company secured the services of a cigar-smoking, bearded angel with an exaggerated New York accent. Her company has since signed a contract with Central Desktop. A company has a personality.

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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

Subscribe to RSS. Subscribe to RSS. Features like this, as well as our daily interviews wouldn’t be possible without the amazing support of our sponsor eMinutes – a law firm here in Los Angeles that focuses on helping entrepreneurs structure their companies. Our Best Interviews Via Email: Monthly. Idea Mensch.