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SeqOnce Biosciences Finds $1M In Seed Funding

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Pasadena-based SeqOnce Biosciences , which is developing next generation sequencing technology, has raised $1M in a seed funding round, according to the company. According to SeqOnce, it will use the new funding for commercialization of a library construction kit for whole genome next generation sequencing (NGS).

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17hats Gets $1.25M For Small Business Automation Software

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Pasadena-based 17hats , a developer of business automation software, has raised $1.25M in a seed funding round, according to the company. The funding was led by Wavemaker Partners, along with un-named strategic investors and angels. The company charges between $12.50 The startup is led by Donovan Janus.

Software 100
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Report: ShadeCraft Raises $2M For Solar Tracking Sunshade

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Pasadena-based ShadeCraft , which is developing a "smart" sunshade/umbrella which tracks the sun, absorbs solar energy, and includes built in speakers, a camera, and smartphone charger, has reportedly raised $2M in a seed funding. Source and details of that funding have not been announced.

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Virtualitics Finds $4.4M For VR, AR Tools

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Pasadena-based Virtualitics , a developer of analytics software aimed at the virtual reality and augmented reality application market, has raised $4.4M in a funding led by The Venture Reality Fund, the company said today. READ MORE>>.

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HubHaus $1.4M To Match Professionals With Shared Housing In LA

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in a seed funding round, the company disclosed this week. The company currently offers up its service only in San Francisco and Los Angeles. The funding was led by General Catalyst Partners.

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Ready Set Food Finds $2.2M In Pre-Seed Round

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in a funding round, according to the company. The funding came from Amplify.LA, Wavemaker 360, PLG Ventures, Adam Miller, David Rogier, the Pasadena Angels, and John Burry. According to the startup, the new funding will help it advance its mission to save 200,000 children from developing a food allergy.

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Angel Funding Advice

Both Sides of the Table

This is part of my ongoing series Pitching a VC. Great companies are built by having great products. One great company, AppFolio , filmed all of this user interaction and made the DVD available to me. In SoCal we have Crosscut Ventures, Matt Coffin, Mike Jones, Klaus Schauser, etc. They might be as hard as raising VC.

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