Startup Professionals Musings

APRIL 16, 2023

His professional background includes having held marketing-executive roles at big companies as well as startups. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

JULY 20, 2020

His professional background includes having held marketing-executive roles at big companies as well as startups. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). If you’re just a content company your advantages are too small to win on the web. But think of this.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

AUGUST 17, 2018

His professional background includes having held marketing-executive roles at big companies as well as startups. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Social-media advertising.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

APRIL 25, 2014

His professional background includes having held marketing-executive roles at big companies as well as startups. Here is my summary of the seven most successful lead-generation vehicles he recommends today: Search-engine marketing. You can start an SEM campaign with as little as $50 today and get results very quickly.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

AUGUST 6, 2016

His professional background includes having held marketing-executive roles at big companies as well as startups. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Social-media advertising.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Use the Internet and social networking instead of public relations companies and advertising agencies. In summary, I see a historic shift taking place in the world today. Of course, a word of caution is also in order here.

Startup 102

Startup Search Engine Optimization SEM Social Network 102