Startup Professionals Musings
APRIL 24, 2019
Mark Zuckerberg became a major influencer of social networking by first allowing only students from Harvard on his platform, and highlighting the uniqueness of Facebook. People want to connect with and learn from people like them – not from edicts, anonymous brand marketing material, and white papers that allow no interaction.
Startup Professionals Musings
AUGUST 20, 2013
In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. People buy from people.
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Startup Professionals Musings
MARCH 16, 2014
In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).
Startup Professionals Musings
JULY 22, 2012
In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. People buy from people.
Startup Professionals Musings
JANUARY 17, 2013
In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).
Startup Professionals Musings
DECEMBER 5, 2010
In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. They will exit quickly.
Startup Professionals Musings
DECEMBER 7, 2010
In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).
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