Tech Zulu Event
JUNE 10, 2015
It’s no secret – digital marketing is the big brand battleground for most companies. It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them. For example, let’s say you’re a company. But what exactly does that entail? Kill Unsuccessful Channels.
Tech Zulu Event
JULY 31, 2013
With a standard PPC conversion rate (pay per click) of.01% 01% that means before even mid week arrives this startup company will have at least 18,511 people who will not only know this founders brand, but will have clicked over to the website. The largest YouTube for business conference is coming up this week, Vid Con.
Both Sides of the Table
OCTOBER 29, 2009
My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. Traditional media companies published their stories on the web. So PPC (pay-per-click) advertising on social networks has performed poorly to date.
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